A few weeks ago, I wrote about the great job the city of Elgin did in communicating information about their snow removal operations. Today I noticed Elgin has also set up a channel on YouTube at http://www.youtube.com/user/cityofelgin. One of the videos, shown below, is particularly interesting to those of us involved in public works because it talks about how the city uses beet juice for snow and ice control operations. And for those of us using social media, Elgin’s video also provides another great example of how to effectively reach out to the public with new media. Rock on Elgin – we’ll be watching you!