So how many times have you tried to convince your friends and colleagues that they should be on Twitter or LinkedIn? Are you the person making the rounds in your office showing everyone Second Life and trying to convince them of the benefits of virtual worlds. I know I am one of those people shouting the benefits of Web 2.0 from the rooftops. And I share in everyone’s frustration because even though people seem to understand and “get it,” they never make that final step to actually join.
One day, I showed a vendor some social media tools, and he seemed very interested in using them. But I sensed some hesitation, so I asked, “If everyone understands these tools and is interested in using them, why don’t they?” And his response was, “I just don’t know how.”
That simple response said a lot. So I changed my plan of attack from demonstrating the tools to establishing a road map of how to get started. The result of that was this document: Your Social Media Journey Begins Here. I am releasing it in Beta form since I am sure there are still some mistakes in it, and I am sure it could use some tweaking. So if you want, take it, give it to your friends, test it out. Let me know how it goes. I probably should mention that it is targeted at people working in government, engineering, and public works.
(For those of you who would rather read the document in digital book form, click here.)