Back in May I was hoping someone would make a business card that could cause a computer device to go directly to a Website. While this technology might have been possible back then, it did not seem readily available to a regular person like me. But no more! Microsoft has come to the rescue creating a cool little tag that transmits information, including Website URLs, directly to a mobile device.
So how does this very awesome and incredibly cool Microsoft tag work? Well you merely have to register on their site, create a tag, tell it what you want it to convey, then render an image file. This file can then be placed anywhere it fits (or anywhere you can legally place it). I am going to put some on business cards, but I noticed that even an image of the tag on a computer screen triggers a mobile device into action. Here is the one I made to trigger a visit to my main Website. If you have a mobile device with a camera, go ahead and download the app at http://gettag.mobi/, then start up the app, and point your camera at the image below. Then shoot on over to the Microsoft Tag site to make your own! (And a huge thanks to Microsoft!!!)
Good stuff! We deployed a similar technology called QR-codes throughout our community to allow our residents to scan infrastructure, historic sites and construction projects to receive on-demand information. You can find more info on our program at http://cityofmanor.org/wordpress/labs/qr-codes-2/
Dustin
I thought of your QR code projects as soon as I saw this. My husband and I were trying to think about how we could apply this technology to construction plans for the city/state. It would be so easy to generate codes and put them on a set of plans. So far we thought of linking to bid tabs with the prices for the job and linking to the spec book and/or contract. We are still mulling it all over though.