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The Federal government has been using an online application called Ideascale to generate ideas for improving government. The benefit of using a tool like this is that anyone can sign up and launch the tool for free. There are commercial packages for a more robust use. But if your agency wants to launch a simple campaign to generate ideas, this might be your answer.
The site also allows you to embed a widget on your Web site to promote your campaign. Below is the one created for MuniGov to generate ideas for improving local government:
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