Tag Archives: Web 2.0

MuniGovCon09 – A Virtual Conference for Government

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Yesterday the MuniGov group held the first virtual conference for government in Second Life. This event was the result of about five months of planning and hours of volunteer work by members of the group. Registrations for the event totaled 166 people representing all levels of government from the U.S., Canada, and other countries along with some vendors. In the end, the number of people who actually attended and stayed throughout the day averaged about 77.

Panelists also represented local, state, and federal levels. Their presentations covered government use of wikis, virtual worlds, Facebook, Twitter, and other social media tools. Discussion and questions touched on implementation, policy, and legal challenges. One of the MuniGov members taped the conference so the entire video will eventually be online for anyone interested in viewing the event.

Because people will be able to view the conference for themselves, I wanted to highlight some of the observations and issues not covered by the actual presentations. By doing so, I hope to give people a better idea of what to expect from a virtual conference along with hopefully encouraging others to try attending one in the future.

One exciting aspect of this event was the fact that the majority of the people attending were either learning to use Second Life for the first time or had only visited this virtual space a limited number of times. Because of this, several MuniGov members dedicated time to offer orientations for newer members during the months leading up to the conference. These orientations focused on the initial skills needed to move and communicate in a virtual world. Topics covered walking, flying, teleporting, talking, chatting, using IM, and altering their avatar’s appearance.

Another decision that had to be made early on was where to hold the actual conference. Our normal meeting area can only comfortably accommodate about 60 people or so. Fortunately Paulette Robinson with the National Defense University offered us the use of her agency’s island in Second Life. This center could hold about 200 avatars.

Because everyone was so new, there were some issues at the beginning with making sure everyone could hear and that their own speakers were muted or turned off during presentations. This took some time and for future events, someone advised setting aside time prior to the event for troubleshooting communication issues.

After the conference, people were encouraged to visit the MuniGov area where we regularly meet on Wednesday nights. There we had vendors exhibiting in virtual booths representing the first virtual trade show for government. We had also set up typical Second Life type amenities such as water slides and games to showcase how avatars can interact with virtual objects and how these objects can emulate real life. People could also visit the “govpods” or virtual offices members have set up to represent their agencies.

Overall, everyone seemed pleased with the conference. The cost savings to offer this event virtually rather than in a more traditional venue was about $1500 per person. People could attend from their offices or homes, and many had others in the room with them so actual attendance was probably more than the average 77 avatars in the Second Life space. And most importantly everyone attending had the opportunity to interact with other government professionals from all levels of government. They could also meet with representatives from companies serving government. CDWG, Microsoft, ActiveGovernment, Municibid and Earth911, all had virtual booths at the MuniGov Center.

Of course, because the event was held in Second Life, there were the typical amusing extras that you just don’t get at a regular conference. From Alan parachuting into the MuniGov area at the end to his sitting on the rotating trade show sign while we all networked. And I don’t think I will ever forget one presenter who paused during her presentation to “put us on hold” to take a call from her boss. That could only have been done within this type of venue.

Thanks to everyone – it truly was a monumental and memorable experience that I hope is just the beginning. Below is a scrapbook I made of the event:

MuniGovCon09 Scrapbook
View more presentations from Pam Broviak.
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Government 2.0 Club – Open Source Software for Gov 2.0

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Government 2.0 Camp – Pillars of Strategy

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(Because I could not get an Internet signal during this presentation, I took notes and have posted them below. The post is in the format of a live feed of comments and information rather than a typical blog post.)

The Pillars of Strategy to Consider When Implementing Social Media:

• Policy
• Content
• Channel Integration
• Strategy
• Experimenting
• Legal/Political/compliance
• Leadership
• Stakeholders
• Applications
• Technology
• Listening
• Audience – knowing who
• Empowering
• Acting
• Respect
• Budget
• Two way conversations (TSA has case studies on collaboration with their stakeholders)

These pillars were decided upon based on the following input:

• 1.5M Federal regulations
• What is social government? Sounds like a misnomer but there are a lot of ideas out there on the net about this. Is there a way to define what is the space of social media and government?
• What are you trying to get at it? Engagment?
• There is a lot we can do to distribute relevant and good information.
• This needs to be successful and useful.
• The Myth of Digital Democracy – book.
• Collective action – example of how people gamed the Obama town hall and just wanted to talk about “weed.”
• There has to be an authoritative source.
• How to listen or how to define the value.
• Do most people not understand that this is more interactive? Do people understand they can get online and engage with government? The difference between 1.0 and 2.0.
• Who is using it? There has to be other channels to get the other information. Twitter is a little bit to the left. Echo chambers. How do you engage those who are exclusive of social media?
• Multiple avenues to engage – public forums, traditional media, Web sites. Social media is only one avenue, not the only one. But it is important to be part of it and use it as one of the avenues.
• We need to tie Social media together with the other avenues.
• Example used of regulations.gov is only voluntary participation by agencies.
• Information gets stuck in agencies in the middle. If leadership really wants it but doesn’t have access does this represent an opportunity of how to implement social media?
• Bureaucracy is sometimes needed for some agencies to allow for decision making. A hierarchy always exists – there is always one person who finally makes the decision. This is the leadership element to ultimate government decision making.
• Challenge is trying to take it all in at once. Myriad of possibilities and opportunities. Look at your external audience and how they use media then look at your internal group. Then look at how they consume media. We are still using the telegraph process to issue press releases. Strategically plan your external and your internal channels and try not to do it all at once.
• What is our degree of comfort with allowing citizens to change regulations and policy?
• Can apply social media in many ways to change government: how to optimize interagency processes, in the past many would never have left their mark because they were buried in the structure. Change the relationship to stakeholders.
• Creation of policy is also a target to hit using social media. Use the tools to help you develop policy. You have a hierarchy of decision making and you have a process. But our society is in a transitional period. You can exclude a large segment if you are not careful. Don’t lose sight that your customer might not be comfortable with the tools. But is this their problem?
• Integrate all the channels. Determine task then how we are going to accomplish that. Identify the multiple channels to use. A lot of times the message is not well coordinated between all the channels.
• Try it and see what happens. But concern remains about the legal ramifications. When did it become not acceptable to fail?

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Your Social Media Journey Begins Here

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So how many times have you tried to convince your friends and colleagues that they should be on Twitter or LinkedIn? Are you the person making the rounds in your office showing everyone Second Life and trying to convince them of the benefits of virtual worlds. I know I am one of those people shouting the benefits of Web 2.0 from the rooftops. And I share in everyone’s frustration because even though people seem to understand and “get it,” they never make that final step to actually join.

One day, I showed a vendor some social media tools, and he seemed very interested in using them. But I sensed some hesitation, so I asked, “If everyone understands these tools and is interested in using them, why don’t they?” And his response was, “I just don’t know how.”

Your Social Media Journey Begins Here


That simple response said a lot. So I changed my plan of attack from demonstrating the tools to establishing a road map of how to get started. The result of that was this document: Your Social Media Journey Begins Here. I am releasing it in Beta form since I am sure there are still some mistakes in it, and I am sure it could use some tweaking. So if you want, take it, give it to your friends, test it out. Let me know how it goes. I probably should mention that it is targeted at people working in government, engineering, and public works.

(For those of you who would rather read the document in digital book form, click here.)

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Who’s Leading the Charge to Web 2.0?

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Today I read a recently released white paper, Government 2.0: Building Communities with Web 2.0 and Social Networking. Overall, I thought the paper did a good job summarizing much of the ongoing, online discussions and research on this topic. However, I sensed an underlying attitude that concerned me as a government employee. This unspoken, read-between-the-lines belief by the author was finally put to words in the conclusion when he stated: “Ultimately CIOs must decide for themselves if Web 2.0 technology makes sense for their community and if this is the time to invest in it.”

Now, I don’t know about the rest of you working in government, but I can’t begin to tell you how many times our city attorney has lectured me that we are only employed to give advice; it it the job of the elected officials to make the final decisions. I realize we are left to make some decisions on a daily basis without having to run to the mayor or city manager each time, so I take his comment as meaning the “big” decisions. As the city engineer, I can make recommendations about what roads need to be repaired, but in the end, the mayor and the aldermen make the final choice. And I make the repairs based on their decision.

So making the statement that ultimately it will be up to the CIO to decide if his community should embrace Web 2.0 is like saying it is up to our city attorney to decide if he should begin legal proceedings to condemn and demolish someone’s home that doesn’t meet local ordinances. All of us would think that is ridiculous. Those types of community-wide decisions that have the chance to impact our citizens and expend funds must be made by the elected officials. CIOs can recommend and present implementation of Web 2.0, but ultimately, the elected officials will be the ones to accept or deny its use.

The role of the CIO is something I have been thinking about for some time and even more so since meeting Bill Greeves, Director of Information Technology for Roanoke County, Virginia. He and I co-founded the MuniGov 2.0 group to serve as a resource for local government folks looking at Web 2.0 implementation. Not one of the members of this group, who are primarily people working in the information technology or computer fields, have ever expressed an attitude or opinion similar to that put forth by this report. In fact, all have viewed their role in this as a professional who has recognized the need to develop the skills necessary to face the future Web 2.0-related demands of their agency. They all have approached implementation of Web 2.0 as that of a person who will most likely lead the charge, but primarily as a facilitator, collaborator, and mentor to others in their workforce.

Their approach has restored an image I had of that profession that was obviously undeserving but brought about by years of hearing others in government complain about the IT department. The complaints I have heard are that IT prevents them from being able to do their work by restricting access to programs. Talking with Bill about this, I realize that IT has an important responsibility to protect the security of the network, and most likely, these restrictions have been set in place by IT to accomplish that task. But Bill takes a very practical approach to this by indicating that while security is vital, that goal should not keep an IT professional from working with others in the agency to investigate implementing needed software. (See his article on this – published by the same entity that published the report above – addressing this topic from an IT professional’s perspective: Can’t We All Just Get Along?)

As we move into the future and acceptance of Web 2.0, I do believe that IT professionals will be moved out of the basement (as so humorously depicted in the British television show, the IT Crowd) and take a well-deserved place on the upper floors. And I believe that instead of complaining about how IT keeps everyone from being able to do what they want to do, people need to realize how much IT does to make sure they can keep working. We need to “friend an IT person,” find out what their job really entails, and realize that as computers increase in importance, it will be these folks who most likely will be leading the charge. But the charge will not be successful if they do not obtain the trust and buy-in from other departments (and comments like those in this report do not facilitate that type of cooperation with people who already look upon the IT department with distrust and consternation). And no one will be charging at all without the green light from elected officials.

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ASCE Dipping Their Toe into Web 2.0

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Today I received my usual e-mail from ASCE that displays headlines of stories related to civil engineering and was surprised to see ASCE was finally offering a widget for their content. Well now, that was progressive, and I love widgets -sleek, functional, look great on your Website. So I clicked on over to get my very own ASCE widget, download the html, and install it on my Website.

When I got to the site I realized, instead of creating a true widget with tools like Widgetbox or Widgadget, ASCE was offering a program that you install for your desktop. Curious to see what they had set up, I did download the program and noticed that it appeared to be a weather application. This seemed confusing because I thought I was downloading something that would allow me to search and access ASCE content.

ASCE Widget for Your Desktop

ASCE Widget for Your Desktop



It all made sense once the “widget” launched because in the end, it appeared as a small box on my screen that reported weather in my area and had Web links to the ASCE site. The only extra was an RSS display that shows up as an extra window on the screen with feeds from ASCE blogs and the ability to add other RSS feeds.

ASCE RSS Feed Display

ASCE RSS Feed Display



Now, I am an ASCE member; it is a great organization, but I have to say this is a little disappointing. Most people hooked to the Internet probably already have a weather feed; weather displays seem to be one of the first applications people set up for themselves. And for me, having direct links to specific areas of the ASCE Website sitting on my desktop every day is not really valuable. I would prefer to access the main site when the need arises and go from there. As for the RSS feeds, again, I think most people have chosen their own method of delivery for these. My choice has been igoogle.

So while ASCE has made some strides in creating blogs such as Our Failing Infrastructure, (which I am not sure is such a good title for a blog about something for which we are responsible – think how that comes across to the general public) and they have set up a Facebook group and a group on LinkedIn, they sort of missed the boat on this widget thing.

As a member of ASCE, I would see more value from having a widget created with one of those other tools mentioned above that I could display on my own Website. This method of delivery would allow all members of ASCE to become mini feeds and info points that offer better access to the organization’s content and message. It is time for ASCE to take the plunge and immerse the organization in the viral wonder of Web 2.0.

(An added tip to ASCE: please think about using Twitter to deliver the headline information that you now send out in e-mail. It would really help me stem the rising tide of e-mails.)

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