The EPA has been promoting Fix-a-Leak Week (March 16-22, 2015) for the past seven years. But like many issues in public works, sometimes it is difficult to drive awareness and attract people's attention to the message. Even with great social media resources and a topic that left ignored could mean a loss of money, it's still not easy for a message like this to stand out in today's constant stream of information. So some communities are taking a different and innovative approach by promoting the problem of running water with a 5K Run, and a few races will even include a running toilet.
If you manage a water system and have been looking for an idea for getting your message out about Fix-a-Leak, you can check out the races listed at the end of this post and consider organizing something similar in your own community. As the popularity of the race in Roswell, Ga., shows, your one event can end up reaching 800 people from your community. If the idea of a race is too much for your staff to manage on their own with the often limited time and resources available, you can follow the lead of Fort Worth, Texas, and partner with a local running group or club to help organize and host your run.
Many of the communities also enhance their event by incorporating social media. A few have created videos to promote their run (included with each listing below) or encouraged participants to use social media to post photos of themselves running in the race. Some of the races are themed and include a costume contest. At least one of the races offers a prize to a random person who posts on social media something they learned from the event. And others, including the one in Fort Worth, have also arranged for groups such as the EPA, local water conservation organizations, and local hardware or plumbing companies to set up information booths at the race. What better way to raise awareness, offer information, and have some fun!?
Races Promoting Fix-a-Leak Week:
Santa Rosa: St. Patrick's Day 5K, Sunday, March 15, 2015
Charlottesville: Fix-A-Leak Family 5K, Sunday, March 22, 2015