The Growing Digital Community

Lately I've been thinking a lot about communities. I guess this isn't too unusual because I tend to do this anyway as part of my job working for local government. But lately it's been different. And as crazy as it sounds, I think playing Farmville started it all. Yes, aside from inspiring me to dream up an agriculturally themed set of Transformers, playing Farmville has also driven home the point that I have truly become part of a community other than the one in which I physically live. (Which, by the way, why is Farmville selling stuffed animals when they could have been selling a whole line of these cool Transformers!?)

Sure some of the people I am neighbors with on Farmville are people I know offline – one is even a best friend from high school. But there are also many who I have only known through our mutual use of virtual worlds like Second Life. I don't know all of them as well as I knew my best friend – the majority of people I know from Second Life are more like acquaintances and most are people I have never physically met. But other than the difference of meeting digitally vs. physically, there seems to be little difference from the types of relationships I have offline. I am normally best friends with only a few and acquaintances with many. Some I may only know by name because I hear about their work or see their name in the paper. And this is also how I know of many in Second Life.

The Management of Second Life

So it was with these thoughts I read several blog posts about the resignation of Kimberly Salzer (Kim Linden), former VP of Marketing at Linden Lab – the creators and hosts of Second Life. Two posts in particular ( Communications and the Lab. Again, by Inara Pey, and A Rosedale by Any Other Name… by Aeonix Aeon.) explored Salzer's work, her influence on Second Life, and why it seems that the people running the ship seem to have forgotten they have passengers. I agree with much of what they have observed and with most of their suggestions for improvement. Yes, Linden Lab needs to come to the realization they have created an actual place that people depend on for meeting people, learning, having fun, hanging out, and for some, earning an income. Second Life is not a game any more than Chicago is a game because the Bears, Sox, Cubs, Bulls, and Blackhawks play games there.

In a way, the company reminds me of a parent who had such great hopes and dreams for their child to grow up and fit their mold of the perfect child. But the child grew up and become their own person with their own hopes and dreams that were much different than what the parent had planned. And now the parent is in denial or at least agitated. They don't seem to know or recognize this person who came home for Thanksgiving. At times, they don't know how to treat them. And the big question is will they accept the fact that the future of their child is not entirely under their control or will they, like some parents who fall into this trap, spend their time trying to convince their grown-up child that the parent will always know what is best for the child?

As caretakers of our communities, those of us who are public servants can also fall into this trap. We can think that our idea of how the community should look, operate, or function is best. But the citizens might think very differently. And this group vision can change over time. This is why we have a structure in place to manage the operation of our communities and why we regularly update strategic plans and create new comprehensive plans.

For a few years now, I've often thought the system we have in place in local government would work well for Second Life. There is such a similarity between the community that is Second Life and the community in which we physically spend time. So I have been waiting for Linden Lab to see this same comparison. And yet they have not. And I wondered why.

I started thinking after reading the posts today that most people probably aren't intimately aware of what exactly goes on in government. In fact, based on recent articles in newspapers, people probably get the impression that nothing really gets done by government – there's only a bunch of lazy, uneducated, not-good-enough-to-get-a-job-in-private-industry people sitting around doing nothing at all waiting to retire to collect a fat pension. Yet, nothing could be further from the truth. There's a whole system in place for managing communities that's been developed over thousands of years. Is it perfect? No, because communities are people, and people are not easily managed, but the system works most of the time. We all are supported by our local governments, and most of us provide this support so well that people have forgotten we are even here working for them 24/7. So maybe the Lab doesn't seriously consider this as a solution because they just aren't familiar with it.

Applying a Local Government Management Structure to Second Life

So, I'm adding my voice to the others out there offering suggestions to the Lab. And I've laid out below a beginning framework of operation based on how we manage physical communities. And because the digital space has some challenges and issues unlike many we normally deal with, the framework would have to be refined over time. In the end, I figure this structure could fit within the structure of a private business like Linden Lab, and it can't do any worse than the current setup.  

Here is a brief description of what I was thinking about the basic function for each.

Chief Adminstrator - this is normally the city manager who provides the overall structure and leadership for the team. This person also makes sure the team is working towards meeting goals set by the strategic plan and doing so within budgetary limits. For Second Life this would be the CEO (Rodvik).

Community – this is the most important part of the structure because without a community there is no reason for this organization. For Second Life, this would be all the users/customers.

Community Board – this is normally the elected body chosen by the community to represent their interests in management of the community. For Second Life, I would suggest that the community be divided into regions based on what would make sense to the users. Some suggestions are: mainland, private land, adult land, etc. And then allowing premium members from each region to vote for their representatives to serve on this board. Based on offline experience and current in-world active population, I would also suggest limiting this elected board to 20 members with 2 from each region and a term of 2 years for each. Of course, because Second Life is a private company, not an actual government, this board can only serve in an advisory capacity.

DEPARTMENTS:

Legal - the function of this office is straightforward and probably already in place at Linden Lab. However, perhaps this department could be expanded to offer services to the Premium members of Second Life. There's such a large group of users who are developing new content and products, perhaps a small office to offer advice on the legal aspect of trademarks, patents, and business would be helpful.

Finance – the function of this office is also obvious and also probably already in place at Linden Lab. Based on feedback from users, I would only suggest beefing up the customer service aspect. Perhaps adding a 311 type center that would not only deal with billing but all "citizen" service communication would be helpful. I realize Linden Lab must already have something like this, but patterning it off the 311 system might help improve its operation.

Communication/Public Relations – again, the Lab must already have something like this – perhaps it is their marketing department. It just seems that they could do more not only in-world, but in the physical world.

Human Relations – another typical office that is most likely already in place at Linden Lab for personnel and other employee issues.

Community Development - in local government this office helps carry out the community plans, helps develop policies, oversees building and development within the community, enforces zoning and other policies. These functions could be applied to the world of Second Life. We've already seen that zoning was eventually needed and applied. We also already have "building" policies and requirements that need to be enforced. I think most people who have used Second Life for quite some time would easily see how the work of this office could be implemented in-world. And they'd probably have some additional suggestions for this office.

Economic Development - like in our physical world, the economic growth and success of the community is vital. In local government, this office acts a liason to business, analyzes business and tourism within the city, supports local businesses and those looking at setting up a business. And the office promotes tourism and marketing of the community. Staff can also oversee events and act as a liason and offer support for groups hosting events in the community. Again, I think most residents of Second Life could easily see how the work of htis office could be implemented in Second Life.

Public Works – of all the departments in local government, this is the one that would be the least similar in its application to the virtual environment. In the physical world, public works provides and maintains physical infrastructure like roads, water, sewers, and electricity. But there's no need of these things in a virtual environment. Instead there is hardware and software supporting the operation, access, and management of the world. And there is the in-world infrastructure already created and maintained by the existing Linden Lab Public Works department.

Education – this office is not always a function of local government. However, because of the needs of the users in Second Life, it does seem that it would be a beneficial office to maintain. It would support training for Lab employees as well as education of users. This is probably already a function in place at Linden Lab. An office for outreach to educational efforts on the grid and educational institutions operating in the physical world would also be useful.

COMMITTEES

Citizen committees provide an important function for local government. They can help focus community interest and efforts and help advise management. Committees would be helpful in Second Life, and there is already somewhat of a structure in place in Second Life to work with. I've listed a few committee suggestions, but I'm sure the users of Second Life would have other suggestions. It would also be helpful for the Lab to offer a small budget for each committee to help them carry out their goals.

PUBLIC HEARING PROCESS

Another important process used by local government is to hold public hearings to help develop strategic plans, comprehensive plans, zoning changes, fee changes, etc. Public hearing feedback is normally advisory in nature, but can help prevent development of bad policy and unsuccessful projects.

Of course, I realize Linden Lab will probably never implement this, but I figured it was worth a shot at putting it out there for discussion.

Because of my involvement in all this, I became aware of and decided to participate in 3D Game Lab – a summer class focusing on learning how to use gaming techniques and frameworks to supplement or enhance learning. And this experience has led me to even more information and skills and techniques to help me further develop my career. The class finishes up this weekend. But as with virtual worlds, this experience is not over yet either. All of us who participated can choose to continue on creating our own classes using their software. And after September 1st, we can invite up to 60 people or students to participate in our class. My plan is to start with building a class that will teach drainage, and it will be offered online for free. After the beta period, they are opening up the software for anyone to use to build classes – right now it appears that if classes will be offered for free, the use of the software will be free. I'm hoping to be able to continue creating classes for citizens and for other professionals. When I get closer to launching, I will blog more about the experience.

In the meantime, I'm embedding below a visual summary of my virtual experiences – creating this was one of the assignments in our 3D Game Lab class. And it helped me find out about and learn how to use the Glogster site where anyone can create an educational poster. I can see a lot of uses for people in public works who need to create posters for their department.

At first, I thought MOSES was going to be a grid set up only for use by the military but with public access. Then last week, a post on the project site led me to believe MOSES was offering space on their grid to outside agencies/companies. The post talked about a map showing other groups establishing builds on the MOSES grid. While looking at the "Join MOSES" link on the project site, I found that yes, indeed, MOSES seemed to be offering space to other groups!

"MOSES is an Open Simulator based project designed for use by the military and our industry/academic collaborators. MOSES is currently an exploratory project designed to test multiple deployment methods of Open Simulator, archival methods for content, and experimental application case studies. Region owners retain full simulator rights, to include terraforming, OAR/IAR upload and download, and region restart access."

To me, this seemed too good to be true! Our MuniGov group had started a grid – GovGrid – in February 2010 to start taking advantage of the benefits of OpenSim and provide space for others in government to explore the technology. But encouraging others to move onto the grid has been a challenge – the technology is still very new to most in government, and unfortunately because we host through a private provider, we have to charge for land. Also, although our group is managed by people working in government, it is not "owned" by a government agency. All of these factors can make it much more difficult to encourage participation by a local government. MOSES addresses most of these issues.

So I took a chance and asked Maxwell if our group could establish a presence on MOSES. He graciously offered a whole sim for MuniGov to set up a local government presence. We are temporarily located on the STTC_7_4 sim of MOSES and will now work on developing the site. MOSES is still considered an experimental effort, but because the grid allows users to back up their work, everything we do can be saved for use on any OpenSim grid. For now, we will retain GovGrid to allow for development of OAR files and other resources that can be shared in the OpenSim community.

It's exciting that Maxwell has allowed our group to be part of this effort. Because of it, local government now has the opportunity to be part of the networking and collaboration provided by the US Army's decision to allow non-military use of the grid. And we have the chance to be part of an incubator-type project destined to advance government use of virtual worlds. I would encourage anyone interested in government use of 3D immersive technology to sign up for an account on the MOSES site and become part of the MOSES experiment!

(You can read about more examples of government use of virtual worlds, including information about MiLands, at our sister site, Grid Works)

Fortunately, my supervisor and city administrator were fully supportive of implementing this idea. And even better, an intern working for us who is a public administration graduate student was able to partner with us to set it all up. While we were planning the project, I noticed a post on GovLoop written by Dave Briggs: The need for micro-participation. It seemed to discuss exactly what we were hoping to do. His post and support of the idea of micro-volunteering inspired me to finish setting up the project. After it was complete, we took some time evaluating it. After getting some great input from everyone, the project became an adventure of discovery with a Viking theme complete with a Viking figure donated by our wastewater division staff. Now anyone can join us on a discovery of property. And people can even earn titles and rewards as they successfully complete documentation of areas. You can check out the site here: The Geneva Land Adventure.

While we realize this approach has been used before to crowdsource genealogy databases, we’re not sure if other local governments have offered similar opportunities for micro-participation. We would be interested in hearing from others who might be aware of similar examples of participation or information about property management systems already in place. And we would love to hear comments or suggestions for improving the project and would love it even more if you signed up and participated in our adventure! (And because property management in local government is not a widely discussed or known topic, I offer a little background below.)

A INTRODUCTION TO PROPERTY MANAGEMENT FOR LOCAL GOVERNMENT

People are usually surprised to discover that local governments have a significant number of interests in real estate or property. These property rights can be held in the form of deeds, dedications, easements, rights of way, or licenses. And, depending on a government agency’s size, the number of documents conveying these rights can range from hundreds to thousands.

What also surprises people is that agencies most likely do not have a property database in place to document and manage the property rights associated with these documents. When I started working at the city of LaSalle in 1993, I figured they didn’t have this in place because they were somewhat of a small community with a population of about 9700. So I got to work building the database and putting a management system in place. By the time I left in 2009, I had discovered about 300+ properties in which the city had some ownership right. What I’ve since realized from talking to others in government is that many cities lack a property database.

Based on my experience in LaSalle, I have developed a process of building the database and putting in place a management system. One of the first steps is to discover all the documents in which an agency has property rights. But this task can take significant time. Since starting a new job with the city of Geneva two years ago, I’ve been working on setting up the system here. Fortunately we already have most of the property held by deeds in a database created by the county tax assessor. But this information needs to be verified and all the other documents covering easements, licenses, dedications, etc. need to be discovered.

Some might wonder if it’s so much work, why bother. Well, in government, ownership and property rights come up frequently throughout the day. Most activities that go on in local government, particularly in public works or property maintenance, involve the need to know what can be done where. If a database does not exist, research must be done each time a question about rights or ownership comes up. With a completed database and GIS, the answers are much more readily available. There are other benefits, but to keep it brief, the bottom line is having the database saves time and money which is always a good thing to achieve in government.

He had an excellent point. Right now the technology is so new, we don’t yet have this problem. If I walk through out city today with the Layar app on my smart phone, there is a good chance I will see no virtual objects. But once the technology becomes ubiquitous, we could walk through our cities looking for something with our augmented reality app and find ourselves bombarded by virtual junk. This virtual junk would also detract from augmented reality uses for wayfinding and utility location. And what could be worse is that people could leave virtual junk on our private property. Maybe someone gets upset with someone else and decides to leave a virtual sign with some not-so-nice wording on that person’s lawn. So there will probably come a day when there will need to be some regulation defining where virtual objects can be placed. But once you start considering this and how it fits into our current system of governance and regulations, it becomes quite an intriguing discussion. Local government regulates and permits placement of objects in the right of way, so should this permitting be extended to virtual objects placed in the right of way? And who should have the authority to regulate what is placed on private property?

Developing the framework for regulating augmented reality in public and private spaces will take some thoughtful consideration and time. But setting this up now will make it that much easier when we get the first call from one of our citizens complaining because someone put a virtual, 20-foot pink dragon breathing fire on their property.

I would expect many people, particularly those who have not yet ventured into a virtual space, would scoff at the idea of creating a new type of government subdivision for computer-generated worlds. During my first few years of hanging out in places like Second Life, I had not considered the need for governance. But during those years, I observed many parallels between the growth of Second Life and the development of a city. And recently, the discussions surrounding the struggles of Linden Lab to address the needs of Second Life "residents," have me more closely analyzing the governance idea.

Although I don't think Linden Lab started Second Life with the intention of creating another governmental entity, it is interesting to see elements of local governance in the early days of the grid. Philip, the creator of Second Life, was labeled Governor Linden, and the users were called residents. Experiments in zoning took place on at least one of the first sims. And the subdivision and sale of land and payment of tier (tax) for that land is an emulation of land ownership in the U.S.

Second Life has gone through phases regarding these issues: tier is still paid and users are still residents, zoning has been created on a much larger scale with the division of adult, mature, and PG spaces, Philip is no longer referred to as Governor although public land is still held by Governor Linden. And as the Lab struggled to determine their policies in these areas, similarities between the problems faced by Linden Lab and those we face as city officials grew. Today there are demands by residents for better functioning infrastructure and platforms through which to voice opinions. Businesses are continually pushing for economic tools, incentives, regulations, and opportunities. All issues faced every day by those of us working in local government.

At this point, Second Life has evolved to where the primary differences I see between its digital space and the physical space are in the type of infrastructure and the international population. And even the infrastructure, while different, still has many similarities to the operation and maintenance of infrastructure in the physical world because it is part of that physical world. Cities have water mains and roads; Second Life has computers and code.

So, the most challenging difference I can see is the International aspect of the Second Life population; governments in the physical world are based on geographic boundaries. Cyberspace has no geographic location in the physical world. Anyone with a computer and an Internet connection can access places like Second Life. So if a digital space became a governmental entity, into which governmental structure would it fit and in which country? And whose laws govern each person's behavior in that world?

If I travel to another country, I follow that country's rules and yet I am still bound by some of the laws in my own country. If I visit a digital space, I follow the terms of use for that world no matter where it is based in the world. Yet, because I am in the U.S., the U.S. government could argue I need to also follow laws of this country because I am using federally regulated bandwidth to access that world. So some might question, if there are already terms of use for visiting virtual worlds, why aren't those rules good enough?

Terms of use seem to work well for regulating behavior in digital spaces when user freedoms and choices are limited. For example I don't see Blizzard dealing with the same issues facing Linden Lab. Both companies have created virtual worlds, but the MMORPG offers a more structured space with well-defined and limited abilities for its users. While in Second Life, the users have many more freedoms and choices. I compare the MMORPG to a museum I would visit in a city like Chicago. My museum visit is structured and defined by the rules and environment created by that museum. While my behavior and actions in Chicago are only bound by the laws of the city, state, and U.S. government.

Even with the growing similarities between digital and physical places, governance in virtual worlds is probably not on the immediate horizon. People are still just getting used to the idea of a digital world. But this concept of a virtual world functioning as an actual place could help companies like Linden Lab better understand what they have created. And as the Lab is finding out, running local government is not easy. But it is an age-old practice with thousands of years of models and literature available for guidance. Maybe what Linden Lab needs now to sort out all their issues is someone with a background in public administration.

Just like any good story, this one starts at the beginning—back before an agency even sets a digital foot into the virtual arena. Today many agencies might not have even heard of virtual worlds while a few others have heard of them but not yet thought about leveraging this tool to deliver value to citizens. But, eventually someone, either staff or citizens, will bring up the possibility of using virtual worlds to enhance service delivery. At that point the agency must decide whether to ignore the suggestion or investigate virtual solutions. If the agency decides to go forward, the first step is to create a virtual plan. Here are some ideas about how an agency would go about developing their plan:

Developing a Virtual Plan

Create a Project Team

Assuming an agency decides to venture forth, my first suggestion is to form a project team. Team members should be comfortable using online technology, possess good assessment skills and articulation, and have a comprehensive understanding of the agency’s general structure, goals, mission, and strategy. It would also be helpful to include a few community stakeholders on the team such as members of the agency's leadership, residents, business owners, and leaders in community organizations.

Set Goals and Strategies

The team’s first order of business is to determine what the agency would want to accomplish with the use of virtual worlds. These goals should align with the overall goals and strategies for the organization. This is also a good time to think about the targeted audience—who will visit this virtual space? Below are some suggestions for both virtual spaces and related audiences:

• Engage local citizens.
• Attract potential tourists and deliver visitor information.
• Recruit potential employees, citizens, businesses.
• Plan proposed development and receive input from citizens and developers.
• Present 3D representations of code and ordinance requirements so residents/business owners can more easily understand and access regulations.
• Train employees.

Decide on Software and Hosting

In order to develop, access, and maintain these virtual spaces, the agency will need to acquire a software package and possibly a hosting plan. Although virtual worlds may seem like a brand new tool, they function in a manner similar to a traditional Website. By this I mean that the agency will use development software to create the world and the content within. Then others will use a software program to access the agency’s site. And just like a Website, the digital space will require a computer on which to reside. Therefore, the agency will need to determine if their virtual space will be served out from their own computers or through a host.

Here is a list of the more common solutions currently in use for enterprise and government purposes:

• OpenSimulator
• Second Life
• Blue Mars
• 3Dxplorer
• Unity3D
• VastPark
• Prototerra
• Wonderland
• Multiverse
• Forterra OLIVE
• Protosphere
• ActiveWorlds

Virtual world development can be complex so it’s critical the team identify features and requirements for each software package from cost to performance to ease of use and support. This is where tables and charts come in handy. Here are some suggestions to consider including in the analysis:

Developer    Purchase and Annual Cost    User base    Technical Requirements    Security     Scalability    Backup Capabilities    

Database Requirements and Compatibility     Storage Requirements

The team can assess each program by assigning a ranking for each feature and requirement. For example, if a low number is chosen to indicate a more beneficial choice, then the purchase price could be categorized by the following numbering system:

1 – $0 to $999

2 – $1,000 to $4,999

3 – $5,000 to $9,999

4 – $10,000 and greater

Technical requirements could be simplified into the following categories for ranking:

1 – Basic computer system costing less than $1,000

2 – Average computer system costing between $1,000 and $2,000

3 – Moderate computer system costing between $2,000 and $3,000

4 – Loaded computer system costing more than $3,000

Categories and rankings should be chosen to best describe each agency’s assessment of needs and capabilities. After assigning a rank to each category and adding up all the points for each feature and requirement, the team can rank the software packages.

Visit Virtual Worlds

Next the team should download the virtual tools and spend time in virtual worlds created by each software solution under consideration. It’s helpful to document observations and first impressions because this can offer insight into how the agency’s user base will experience their first visit. Team members might also visit existing government sites in virtual worlds. Usually people managing these sites are more than willing to share their experiences with others.

Establish a Virtual Site Policy

Visiting virtual spaces can also help the team formulate a virtual space policy for staff and visitors. For employees this policy can address their appearance, communication procedures and guidance, hours of work, and other issues related to representing the agency in a virtual space. For visitors the policy will cover how they should conduct themselves, what they will be allowed to do in the space, how they can dress, if they can access all or just a portion of the space, and consequences for not following the rules.

Develop Virtual Site Designs

After spending time in each world and interviewing managers of existing sites, the team can begin formulating a more specific idea of what they will want to create for their own agency. A framework for each can be designed to meet the agency’s goals and to fit within the constraints and structure of each software package under consideration.

Based on the type of build desired and the goals the agency wants to achieve, the team will develop alternative designs for the site. At this point, designs do not have to be detailed. Simply showing a square labeled “Central Business District” can indicate a design that includes a 3D representation of the agency’s downtown. The most important step is to make sure the designs include elements that allow the agency to achieve their stated goals.

Choose the Development Team

The team must next consider whether the agency can build the virtual site with in-house staff or if a consultant must be hired to perform the work. If the work can be down by agency employees, the team should identify members of a potential development group and their corresponding skills. In making this decision, the team needs to keep in mind not only staff abilities, but the availability of content for each virtual solution. Some worlds, like Second Life, offer extensive ready-made content and building tools that allow most people the ability to create an acceptable space. However, other software solutions require more extensive software skills and offer little to no content.

If a consultant will be hired, the team might want to research potential companies experienced in the creation of virtual worlds. It is important to identify which software tool each company has experience with and visit sites they have created. Interviewing past clients can offer insight into whether the company has the desired experience and understanding to handle a government agency’s requests and needs. Also check to see if the company has retained the employees who created past builds or if you will be working with a new and less experienced staff. Another important consideration is to check with past clients to make sure the company met deadlines and came within budget.

Establish Operations and Management Procedure

Once the site is established, there will be management needs. So the plan should include a section addressing how the site will be staffed and managed during the first few months and then for the long term. Decisions to be made in this step could include if the agency is going to staff the site with existing full or part-time employees or if new employees will be hired. Virtual sites are open 24/7 so the agency also needs to decide on what hours staff will be available at the site. If the agency intends to host events, the hours and staffing for these along with a proposed list of events should be included.

Agencies also prefer to assess operations on a regular basis. If the site is created, this assessment needs to become part of the overall operation and management plan of the agency. With this process in place, the project team can be utilized on a regular basis to review the site on an annually and submit a report indicating how well the site is meeting the goals and objectives laid out in the plan. This procedure can also allow for amendments and changes to be made through an established process.

Compile the Plan

At this point, the team can begin compiling the virtual plan. The plan should include the following elements:

• General proposal and description of what a virtual site is intended to accomplish

• Specific goals, objectives, and strategies and how they fit into the overall agency plan including references to targeted audience/user base

   

• Listing and discussion of available software solutions with a summary of the team’s findings (a more detailed report can be included in an appendix)

   

• Proposed virtual site policy

   

• Concept designs

   

• Suggested development team

   

• Timetable for execution of the virtual plan

   

• Marketing and/or advertising plan including intended channels to be used

   

• Short term and long term management of the site including staffing proposal

   

• Assessment procedure

   

• Budget for software purchase, development, and management

Once a draft of the plan is complete, it is advisable for the agency to host a few public meetings to get input from residents, businesses, and other community stakeholders. Comments should be discussed, and if appropriate, incorporated into the plan. Minutes and comments from all public hearings should be added to the plan as an appendix. The agency's attorney also needs to review the plan at this point and offer any needed revisions.

When the report has been finalized, the team can present the plan to the agency's board or council for formal approval.

Related reading and resources:

"Virtual Spaces: Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the opportunities and technologies" IBM article

A Teenager’s View
This is a particularly interesting topic for me because of a few reasons. First, everyone in my family is a heavy to moderate gamer, and second, I see many ways gaming could be used to train and educate government staff, elected officials, and citizens and enhance workplace performance. So we watched Ms. McGonigal’s TedTalk as a family (I know – a total geekfest). Afterwards we discussed her comments. I was particularly interested in my 16-year-old son’s thoughts. He fits the demographic of which she spoke.

His belief was that a game designed to educate or “do good” would not be as attractive as “regular games.” He thought no one would play a game that made the education or public service component too obvious. My husband and I agreed that for it to work well, the game would have to do a good job balancing game elements found in popular games with the underlying purpose. He did echo McGonigal’s comment that he didn’t feel he could do much to change the real world, and that is why he thought most people would not play a game to purposely make the world a better place.

The Critical Lesson
But from our discussion also came one more significant reason we feel people play games. And it’s a reason I have not yet heard mentioned. We feel it is because the game is impartial in its distribution of rewards. And this we feel is a vital if unrecognized component.

Many of us have at least one experience in life where we gave it our all, tried very hard, and accomplished something outstanding that everyone agreed met the requirements for a specific reward – maybe it was an “A” on a paper, or a school award, or a placement on a board or committee. But we never got that reward. And why is that? Usually it was because a teacher didn’t like us, or we weren’t the most popular person in the group, or we didn’t fit into the right crowd. Whatever it is, we have learned that rewards in the real world are not impartially or fairly handed out.

But the computer is always impartial and fair – if an Orc in Orgrimmar gives you a quest with the promise of earning a new shiny sword, he gives you that sword when you complete the assignment. He doesn’t decide not to give it to you cause he heard you hang out with Night Elves or you don’t belong to the right guild.

So perhaps this is another critical lesson from the gaming world, you can motivate people to invest time and money and effort if you are fair and impartial in the distribution of the promised rewards.

Utility Locates:
Utility locating can be a pain, but it is important to prevent damage to the utility or injury to people working near the utility. Current tools of the locating trade can include a map on a laptop or on paper, locating devices for accurately pinpointing the utility location, shovels, picks, probes, and paint or flags for marking the location in the field. The reason this task is so challenging is the need to rely on maps that many times are not accurate enough to allow the locator to just walk right up to the utility.

For example, a locator might have trouble finding a water shut off valve in someone’s yard if it is buried under snow or dirt. If there are accurate measurements to the valve, the locator uses a measuring tape and map to find the general location of the valve. And if there are not accurate measurements, which is often the case, the locator would have to randomly search the area with the locating device. Once a probable position is determined, the locator digs for the valve with a shovel. This can result in multiple holes being dug before the valve is found. If other utilities are in the area, readings can be inaccurate which makes finding the valve even harder. The whole process can be very time consuming.

Some cities have their valves in a GIS allowing the locator to walk to the approximate location with the help of a GPS device. This is very useful, but how much better and more intuitive would it be if the valve could be projected digitally onto the ground using augmented reality. The locator drives up to the site, gets out of the vehicle and puts on a headset or uses a mobile device, and all the utilities show up on the ground through the use of augmented reality.

Engineering Design:
Using this same idea, engineering design could be greatly simplified. If an engineer needs to improve a road by installing curb and gutter and a new storm sewer, maps must be collected and utilities marked in the field to designate locations of gas, electric, water, etc. Only then can the engineer determine the best place to put the curb and sewer. If all an engineer had to do was drive out to the job and use augmented reality, the best locations for the new improvements could be determined faster with more accuracy.

Engineers could also use this if a resident calls with a problem. Many times, when we respond to residents, we do not know exactly what the problem really is until we get to the site. So we might not have everything we need to determine if we can help with the problem. But if the resident had a question or problem related to a utility such as needing to tap onto our sewer or water or if they had a drainage problem and needed to tap into our storm sewer, I could not only determine right away if there was a feasible solution, but I could also show the resident by having them use the technology. Seeing the line on the ground would mean more to them than looking at a line on a map. And how much better it would be for them if we could animate the line somehow showing water flowing.

Maintenance and Construction:
Augmented reality could also be used to make sure crews are working on the right asset in the field. If we could digitally mark the manhole that needs to be fixed or the tree needing to be pruned, or the area in which I want landscaping planted, we could reduce confusion or errors in the field.

And if a contractor is installing a pipe, he could use augmented reality to see where he needs to dig. This could also assist the city in showing property owners where improvements will be made. Residents could use AR technology and actually see how the new road will look.

I could have also used AR when I was putting up the trim at my last house. This would have prevented me from drilling into a pipe or it could have helped me find the studs.

There are a lot of other uses we could figure out to help us better perform our job in public works. Hopefully this post helps generate some more ideas and maybe even challenge someone to develop an AR for public works tool.

Summary of accomplishments
One of the first projects launched on the island was the Bridge Maintenance Tour built by James Matney, project manager for TEEX. This build was a great example of how someone could simply set up an educational resource in virtual worlds.
(Link to video of the bridge tour: http://www.publicworksgroup.com/videos/bridgetour1.wmv)

Another prototype of an educational resource was the Code House, a virtual single-family residence allowing for the 3-D visualization of the building code. Since the house was built, there have been at least two other examples of this educational concept constructed in Second Life. One by the Planning Portal in the UK and one by the FAS.

Public Works island also hosted the founding of MuniGov – an online community of local government professionals established by Bill Greeves and myself. Meetings for MuniGov were held on the island from about Sept 2008 until the closing of the island. Last year in April, Public Works hosted the trade show and after conference activities for MuniGovCon09 – the first virtual conference for government.

So What is the Deal?
Those are just a few examples of the many accomplishments and activities supported by Public Works island. So, you might be wondering, if the island was providing benefit why close it down. One of the key reasons is cost. Because public works is a primary function of local government, this field along with government in general must pay close attention to costs. For a virtual world tool to be embraced and used by local government, the cost must be acceptable not only to those managing government but more importantly to taxpayers.

Another reason is accessibility and perception. While firewalls can easily be configured to allow access to a virtual world, some IT government professionals are hesitant to create these openings due to security concerns. This is not helped by the fact that mainstream media has portrayed Second Life as just a crazy game with people running wild leading those not familiar with the technology to disregard it as a serious business tool.

Last year, members of the Emerging Leaders Group for APWA researched the use of Second Life as a viable tool. While they saw many benefits of the technology, they shared in the concerns expressed above. (Here is a link to the group’s report, Communicating with APWA Membership, New Media Evaluation.)

While I was aware of these issues when setting up Public Works island, I did think that eventually Linden Lab, the creators of Second Life, would see the value in offering solutions to local government and would end up addressing cost, perception, and accessibility issues. However, based on their actions and decision over the last 2 1/2 years, I am no longer convinced they will move in this direction.

Onward Ho!
While I still see value in exploring and using Second Life, I realize that local government needs a different solution – one that costs much less and that can be better controlled. Fortunately there is such a solution. Opensim software has now been developed to a point where local government can launch a stable and cost effective virtual world using this alternative. The other benefit of OpenSim is the use model of this choice parallels the existing Web hosting model already implemented by many local governments.

So the Public Works Group virtual world initiative has moved on to create GovGrid – a government-focused virtual world. This initial world or grid now consists of four islands that initially will host the following uses:

Other government agencies, groups, and vendors working with government can set up space in this grid knowing that there will be a government focused community. The OpenSim solution also allows for control features designed to meet security and backup concerns.

So What’s Next?
If local government is going to use this technology there needs to be some type of guidance provided to help agencies understand and set up their own virtual space. I thought by sharing my efforts in establishing GovGrid, I might be able to help others who make the decision to move down this path. So instead of setting up everything and then inviting people in, I am inviting everyone to watch as I begin establishing the grid and creating the content. I will also continue to blog about the progress of GovGrid through future posts.

You can register at the GovGrid Web site at http://www.govgrid.org which should then allow you to access the registration for creating an avatar on GovGrid. Then follow the instructions for accessing the new grid. Remember things are still under construction, but feel free to wander around, check things out, and ask questions. And if you work for government or for a company or group that does business with government, you are invited to eventually become part of GovGrid by setting up your own virtual space on the Grid.

See you in GovGrid!